COURSEWORK SET BRIEF

Making a music promotion package 

As students of A-level media studies, We were provided four set brief options. I have opted for the Music Promotional Package. This package consists of 3 needs:

• A promotion package for the release of an album, to include a music video (major task)

•  An official social media page for the band or artists (minor task)

• A digipak for the album’s release (minor task).

The music video can consist of any genre or even a sequenced storyline along with spotlight on the main singer that needs to be promoted. it can vary from person to person to decide which aesthetic they want to film with depending on their choice of song (could be dark, neon, soft or eerie etc), and they can also plan to film in groups.

MUSIC VIDEO 

A music video (MV or M/V) is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes.modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings. here is an example:

Even though both videos were posted on the same day, the difference in views proves that a music video is attractive to audiences and helps promotes the artists better. A good music video usually contains story moments that coincide to major moments in the song, as well as any narrative piece regarding what each scene tries to achieve. If it's too intricate or vague, the audience will lose interest and disconnect.