COLOR ASSOCIATION

Colors play a crucial role in shaping the visual and emotional impact of a music video.

Different colors are often associated with specific emotions, moods, or themes, and music video directors use this association to convey messages or enhance the overall atmosphere.

• Red:   Associations: passion, love, energy, intensity, danger.  

Examples: scenes of romantic relationships, energetic performances or dramatic moments.

• Blue:   Associations: Calm, peace, sadness, melancholy.  

Examples: slow ballads, contemplative or introspective moments, underwater scenes. 

• Yellow Gold:   Associations: happiness, warmth, positivity, wealth.  

Examples: cheerful and happy songs, scenes with a positive message. 

• Green:   Associations: nature, growth, freshness, harmony.

Examples: outdoor settings, scenes depicting renewal or new beginnings.

• Violet:   Associations: royalty, luxury, mystery, spirituality. 

Examples: elegant or luxurious settings, scenes with a mystical or magical tone.

• Black:   Associations: elegance, sophistication, mystery, power. 

Examples: concert performances, scenes focusing on fashion or style. 

• White:   Associations: purity, innocence, simplicity, purity.

Examples: soft ballads, scenes with a calm or peaceful atmosphere.  

• Pink:  Associations: romance, sweetness, femininity, playfulness.  

Examples: love songs, cheerful or flirtatious scenes. 

• Orange:   Associations: Energy, enthusiasm, creativity, warmth.  

Examples: lively and animated performances, scenes with a lively atmosphere. 

• Gray:   Associations: neutrality, balance, complexity. 

Examples: Scenes with moderate or understated aesthetics, often used in combination with other colors.