CCR Q1

 How do your products represent social groups or issues?

In an era where the media constantly promotes inaccurate perceptions of women, we made the choice to create a music video that challenges the status quo. We selected "One Kiss" by dua lipa as our song because, in addition to its unique visual aesthetic, the lyrics advocate for a more bolder approach to addressing social groups and issues, especially those related to gender norms and expectations about women in the media. When women deviate from these expectations and express their confidence or desires for romantic relations, they are often met with criticism and judgment, labeled as too forward or perceived as transgressing functional norms.

 This response is a result of patriarchal norms and double standards set in the community that equate femininity with oversexualization . By presenting a woman who exudes confidence and assertiveness in relationships, it subverts the societal expectation that women should be modest and pure. This is shown by emphasizing more on the artist’s skills beyond appearance like singing, dancing and expressions to avoid reducing her to a one dimensional object for the male gaze. We chose costumes and visual elements that respects the artist's autonomy and showing her in an empowering way. By doing so, we aimed to transcend the narrow portrayal of women often seen in mainstream media, portraying them as fully realized individuals with agency and independence.

we used symbolic imagery and visual metaphors to display our message for example the scene where the artist lies confidently on the table, unaffected by the frozen figures around her, represent the rigid societal norms and expectations imposed on women that immobilize them. The frozen figures show the internalized voices of societal judgment while the artist’s bold performance represents her conscious assertion of selfhood and desire for dominance.