CCR Q3

-how do your products engage with the audience?

Our music video was heavily based on female representation. By featuring a confident woman as the central character it provides representation for viewers who may identify with her strength and individuality or struggle with being open about their desires regarding romance. Audiences are likely to connect with the artist of the music video when they see bits of themselves represented in her character. This representation is empowering for audience members who may feel underrepresented or marginalized in mainstream media as it celebrates women who defy societal expectations and embrace their authenticity. We can use fandom theory a concept developed by Henry Jenkins to explain how viewers actively interact with media and develop a complex relationship with characters and stories to relate their own experiences and aspirations to. Our portrayal of a strong and independent woman became an important standout factor for audience attachment and emotional investment like how a woman need not to succumb to the male gaze for approval instead is her own individual personality with autonomy. This encourages audiences to question cultural norms and consider the impact of gender representation in media and society which follows recent trends of feminist movements thus engaging a large supportive audience. Furthermore the use of neon aesthetics created a visually appealing and an immersive experience for our viewers, drawing their attention quickly. The color palette combined with the dynamic lighting is catchy and attractive as it creates a sense of excitement and engagement. This visual appeal increases the overall impact of the video as our main inspiration was derived from shows like ‘euphoria’ which is already heavily popular amongst our targeted demographic. Seeing clothing styles and aesthetics that are ‘trendy’ and ‘cool’ helps audience immerse more in the content in comparison to the content only niche audiences can enjoy. Thus the smart use of careful market research and trends allowed us to create a music video that is not only visually attractive for our audience but also relatable and enjoyable.